Some of the best toy accessories seep through American soils to enter the third world. If a toy has made it here, it has indeed been an example of a phenomenal  acceptance across the continents in between. As a brand seeps through varying shapes and lengths of human digits consuming and relentless wading in social media, the droplets trickle down the last miles into the Indian Middle Class. What would make this class accept the Angry Birds? I watch Metro passengers both in suits and pale while shirt punch their digits and move their phones. The makers of Angry Birds, are you listening? The players would also want a motion sensor. What a vendetta against the poor little pigs. How many middle class wives would want to hurl a live hen through her neighbors window, right into the crony’s face? That settles one old humiliation. Or they could pack it in the lunch box for her husband. This time he could use it to launch it at his boss’ face. Poor boss, he thought that this super employee always listened to him intently, only that he couldn’t see the angry birds shooting right through the employees’ eyes. Mother in law, son, daughter, neighbor, polite driver on the streets of Delhi, all could make use of these birds.

What would make Pfizer throw them at Biocon? Ah well, it wasn’t just Pfizer, they only started it, perhaps without an intent. How would they know that Indians already welcome the sport, as much in the living room as on their toilet seats. All the dump has heaped up on Biocon’s market sentimental reports. Mrs. Shaw has too many birds to handle. She tries to handle one and the other one caws. Shoo…what would one do in such a cacophony? Investors, Vendors, Market Analysts all seem to recognize only the color yellow as meal. What ever she says is hurled back at her. This however is a case worth a closer study. A well formatted strategy takes a U-turn as a classic James Bond missile. What wasn’t perhaps accounted for was a scenario where Pfizer indeed would walk out. The smaller holes of the funding staying in Biocon’s coiffures are still sealed. What is bothering is the viral market sentiment.

What I look out for Mrs. Shaw is how you shut these quacking birds? Which one do you address first? The one that squeaks or the one that squeals? I hope you can quickly make a drug that can make these birds shut up and focus on the objective and not on the potholes during the journey.